PUMA's year long #RunTheStreets platform culminated at Sole DXB 2017 with exclusive product drops, a host of regional street crews and international performances. NxWorries (Anderson .Paak & Knxwledge) and H.E.R. made their debut performances in the Middle East while regional street runners such as the #SuedeGuerrillas and HRMNY brought their own sense of style, music and following to the PUMA space and festival at large.